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About IDAutomation:

Centers of WestShore Buiding, Inc., (IDAutomation) was founded in 1996 and Incorporated in 2000. IDAutomation is dedicated to providing a professional line of hardware and software components for the automation of identification and is currently located in Suite 300 of the building at 550 N. Reo St. located in Tampa, Florida.

IDAutomation's products are affordable for small and medium businesses, yet scalable enough to be used by large corporations. Over 70% of Fortune 100 companies use IDAutomation products to automate their businesses. Partnerships with SAP, IBM, FileMaker, AIM Global and Microsoft allow collaboration to provide quick and reliable components for related products and access to pre-release versions of applications and operating systems for testing.

Internal Systems:

IDAutomation is able to provide employees the same capabilities at home as in the office, and keep operating costs down by leveraging new technologies such as IP phones and web-enabling all applications with redundant servers in multiple locations. This allows the staff of IDAutomation to relocate in the event of a natural disaster and still provide the same great service and support. IDAutomation outsources its warehousing and shipping of barcode scanners and software on demand which reduces overhead.

Because overhead is low and employees can work from anywhere, customers can be assured that IDAutomation will be in business for many years to come and will continue to provide quality support and upgrades.

Product Testing:

IDAutomation uses strict testing procedures that are followed before any product release. Thorough testing of barcode components is critical because bugs may appear in the symbology or in the component architecture itself. In addition to the testing procedures used by the developer during and after development, a developer that was not involved on the project performs several final tests before passing the product to QA for final testing and release.

Company Processes:

Processes and procedures at IDAutomation are documented to assure a proper information transfer during employee / contractor turnover, which is similar to the processes required for ISO 9001 certification.

Product Licensing:

IDAutomation keeps a record of customer licenses when products are ordered. To ensure data integrity, the license database and all other company data is replicated (copied) to multiple systems and copied to a remote (off-site) location. Additional measures are taken to ensure privacy.

The Staff:

IDAutomation is comprised of individuals with a broad spectrum of expertise in business solutions, automation, support, software development and marketing. Employees are motivated to provide quality customer service and support with incentive programs such as bonuses, profit sharing, 401K plans and group health insurance from Superior Benefits, Inc.

CEO: Brant Anderson, founder and CEO, has worked for several large organizations such as IBM and Andersen Consulting before starting, Inc.. Brant has a BS in Computer Science and has acquired several vendor certifications including Lotus Notes LCNAD (Lotus Notes Certified Application Developer), Novell CNE, Novell Master CNE (MCNE) and Microsoft MCSE. Brant personally oversees all new product development.
Vice President: Christy Anderson, a co-founder and vice president has worked for such companies as Tracy-Locke, DDB Needham, McCann-Erickson and EvansGroup. Christy assists in the vision and marketing of the company, as well as human resources and corporate administration. Christy holds a B.B.A. (Double Major in Entrepreneurship and Marketing) degree from Baylor University.
Director of Sales and Marketing: Roxanne McSheehy-Bruzas is responsible for the Content Administration of IDAutomation's shopping cart, Website Administration and oversees Internet and Technical Marketing. She holds a Bachelor of Science from FSU and Networking Systems Specialist, Computer Network Support Technician, Computer Related Crime Investigation and Web Designer certificates from SPC.
ECommerce Marketing Manager: Nathan Schubert is responsible for the Customer Administration of IDAutomation's shopping cart and Search Engine Marketing, including SEO, Blog Content, Paid Search and Email Marketing. Nathan has his AA from HCC and his Bachelor's in Information Studies from USF.
Automation Software Developers: Benjamin Johnson is the Support Supervisor and Developer responsible for overseeing all support issues and QA. He holds a Bachelor of Science in Management Information Systems from the USF and an Associate in Science in Computer Programming and Applications from HCC. Ben has years of experience as a software developer. He is also responsible for second level support.
James Calderon is a Software Developer and part of the Technical Support Team. He is responsible for software development, technical support issues, QA, and is fluent in Spanish. He holds an Associateís degree in Software Development from HCC, a Bachelorís degree in Technology Development and Management from SPC, and currently attends FIU graduate school for a Masterís degree in IT Security.
Project Contractors: IDAutomation occasionally has contractors working on specific projects. Here are just a few who have been involved in projects for IDAutomation and have agreed to have their information listed on the website:
Entity History:, Inc. was founded in 1996 and incorporated in 1998 under the name of AdvanceMeants, Inc. ("Products and Services Meant to Advance Your Business"). In July 2000, the corporate name was changed to, to better define our place in the industry., Inc. is an S-Corporation operating in Tampa, Florida.

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Over 70% of Fortune 100 companies use IDAutomation's products to automate their businesses.